Color Schemes of Logos

Analogous

This logo uses the analogous colors of red and orange I think the company probably chose the colors because they give a sense of superiority, that would maybe catch the customers attention and draw them to their company and not others. 






The Subway logo uses the analogous colors of green and yellow, the company might have chosen those colors because they represent fresh products, and Subways catchphrase is "Eat fresh".


Complementary

FedEx uses the complementary colors violet and orange. They might use those colors to give the company a sense of stability and safety so customers have more faith in them.






The colors violet and yellow are used by Taco Bell, again it might be to give themselves recognition of stability. 


Warm

The Lego Logo uses the warm colors of red and yellow, I think they might have done this to give customers a sense of joy.











This logo also uses the warm colors red and yellow, I think for the same reason. The colors give customers a sense of comfort and joy so they enjoy the food more.

Cool

Nasa's logo is the cool color blue with a stripe of red in the center. I think they used blue to enforce the idea that they are a wise and sophisticated agency. The red might be to state the power they have.














This logo used the cool color green. I think they used this color because it can represent energy and they are a coffee shop, which is meant to give you energy.

Monochromatic

This logo used the monochromatic colors of blue, the bottom of the logo is more of a tinted blue and it turns into a shade of blue as it moves towards the top oft he logo. I think they used these tints and shades to show creativity as it is associated with music. 












This logo used all the colors of the rainbow and their tints and shades. I think they might have done this to give themselves a more optimistic look. 

Triad Color

This logo used the triad colors of red, blue, and yellow. I think it was to really represent the superhero as powerful and good.











 Jamba Juice uses the triad colors of purple, orange and green. This might have been to represent themselves as a bright, cheerful place.




Comments

Post a Comment

Popular posts from this blog

Color Wheel

Image
  For this project we had to recreate a color wheel. We included the Primary, Secondary, and Tertiary colors. The Primary colors Yellow, Blue, and Red, make up all the other colors. Secondary colors are made up of the Primary colors and when you mix those two you get Tertiary colors. Of course there are thousands of shades, tints, and colors but these are just the basics.   We learned how to create shapes and text on Adobe Illustrator. Since we have worked with Photoshop before, we learned the similarities and differences between the two. If I were to do this project again I would try to be more creative with the colors and shapes. We learned how to work with some of the simple tools and how to create simple shapes and text boxes. I really enjoyed working with Illustrator and look forward to using it in the future. 
Read more

Anatomy of Typeface

Image
   For this project we typed our name in Adobe Illustrator and made a diagram of the anatomy of typeface. I created red lines to represent the Baseline, X-height, and Caps height. I followed the instructions from a video provided by our teacher. I chose the colors red and blue because I felt the colors contrasted each other very well. We were instructed to point out at least thirteen parts of the anatomy including the Baseline and both X and Caps height.    We also learned about the importance of typeface. Typeface/font can have a huge influence un adds and flyers, it can really determine whether the public will take you seriously or not. Some fonts are known for their 'unprofessional' look, such as Comic Sans. Sans is french for 'without' which is usually used to state that a font does not have a serif. A serif is like a little tab that sticks out the of the end of a letter. Fonts with a serif include Times New Roman and Georgia. Fonts without a serif usually...
Read more

Careers

Image
  Career Cruising is a website designed to help students decide and plan their future. Students take quizzes that give them examples of what careers might interest them. The website then gives them information on those careers like the earnings, what type of degree is needed, and the attributes/abilities needed for the job. I took some of the quizzes and the five results that interested me and related to E-communications most were Director, Director of Photography, Photojournalist, Multimedia Developer, and an Animator. A Director of Photography is in charge of creating an alternate world for a film or TV production. Photojournalists focus on capturing photography worthy of being in magazines or in the news. A Multimedia Developer works to create websites, apps, and games. Animators draw a series of images to create a film or cartoon.  A Director turns a script into a film, tv show, or play. Some popular directors are Steven Spielberg, Edgar Wright, Quentin Tarantino, ...
Read more